It is the target audience's favorite channel

[Bappy7]

If you choose a social media channel as your leading platform, you'll naturally first investigate whether your target audience is there and whether you can reach them (relatively) easily with your content. If the answer is a resounding "YES," then it's not a bad idea at all to make your social media channel the leading platform of your strategy. After all, you'll be directly in your target audience's community of interest . You'll essentially infiltrate their social world, their natural habitat, by following them.

You can also closely monitor how your target audience is interacting on social media. Which people and organizations are they following, liking, and commenting on? In short: plenty of input to boost your engagement rate by monitoring and anticipating your target audience's online media behavior on a specific channel.

An important advantage of a social channel as a leading platform is phone number data immediately addressed here: you are in the natural, social habitat of your target group.

Interact faster and better with the target group
Because you're in your target audience's natural environment, they'll be more receptive to interaction. On social media, you can truly excel at quickly responding to people who mention you in a post or comment on something you post yourself. A quick and relevant response creates a positive association with your brand. You can also respond more quickly and effectively to moments that are important to your target audience. This is appreciated.

Social media offers opportunities to switch gears in real time . Also consider the countless possibilities for going live . If you're quick on your feet, relevant, and have a clear message, you'll truly create value for your target audience and build a wealth of goodwill .




It reduces the step to online sales
The options for selling products within social media are developing rapidly. Earlier this year, Facebook introduced the option of tagging products in an image, which then links directly to the product in a specific webshop. Ideal. This example is from the Rotterdam boutique Louen , which tags products in the shared photo. This shortens the step from content to actual sales.

Instagram also offers the option to showcase a product within Stories and switch from Instagram to a sales channel with a single swipe up (it will then say "show more"). Similarly, on Pinterest, a single click on an attractive image takes you to a platform where you can purchase the product. Although social media platforms are reducing the step to sales, so far you're still redirected to an external platform where sales take place. But who knows what the near future holds?